WE BUILD
It’s time to look past the arcs and sparks and reveal the deeper story of what it means to be a welder today. Welding is often misrepresented, not only as a profession, but also as a culture. It’s understood that welding involves building with metal, but what isn’t as known is all of the other things that it can build. The WE BUILD campaign focuses on the community, friendship, confidence and futures that welding creates.
LOST ANGELS
Aaron Valencia, Lost Angels founder, teaches at-risk youth in Southern California to weld, building their confidence and futures.
HOPE
Hope Struse, winner of the Miller® Build Welding’s Future promotion, found a whole new world through welding.
GENERATIONS
The Keeney family is starting to change, but their roots all lead back to welding.
ROLE
Creative direction
CREDITS
Agency: 2RM
Videography and editing: Jeremy Scavo and Max Cavett