THERE’S ALWAYS ROOM AT THE TABLE

 

A neighborhood on the south side of Des Moines had changed and was looking for a new identity. What was once primarily an Italian American neighborhood had become much more diverse and was looking to connect with young professionals who still wanted to live close to downtown, but who were also ready to start a family. By building off of the strong family-oriented heritage and mixing in a younger more modern aesthetic, this concept was able to strike the right balance of historic and progressive — just like the neighborhood itself.

ROLE
Creative Direction
Art direction and design
Copywriting

CREDITS
Agency: 2RM
Copywriting: Wendy Lyons

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Hobart Welders