A MORE MENACING MENACE

As Des Moines’ premier club, the Des Moines Menace bring action-packed soccer to Iowa’s capital city. When the team was established in the mid-nineties, soccer was a niche sport looking to gain support. Since then, the popularity of soccer has exploded, allowing the brand experience to be less centered on education and more focused on excitement. This concept digs into what it means to “Be a Menace”. No longer the safe sport from the suburbs, the Des Moines Menace are ready to step out of the shadows and bring some mischief to the masses.