FUEL FORWARD
Renewable Energy Group is North America’s largest producer of biodiesel. With a renewed commitment to transforming the fuel industry and the world around us, REG needed an updated brand voice that reflected their commitment to creating a sustainable, profitable path forward.
INSPIRE ACTION
Before REG could move ahead, they needed something to believe in. This video was made to inspire employees and partners to be a part of the movement towards a more sustainable future.
ROLE
Creative direction
Photography
CREDITS
Agency: 2RM
Associate creative direction and art direction: Toni Sarcone
Design: Toni Sarcone and Kelsey Carter
Copywriting: Bill Zahren
Photography: Scott Morgan
Web design: Justin Lobaito
Video Editing: Max Cavett