STORIES MOVE UNITS
Aligning sales and marketing can be tricky, but there is one thing that everyone can appreciate — a good story. Rather than just focusing on features and benefits, a consistent narrative ensures that everyone is communicated the same message and this creates deeper market penetration. All good stories start with good characters and the main characters in these stories are the end-users. By digging into what matters to them you can move past pushing product and move into creating partnership.
BUILD WITH BLUE
Blue was brought to life to put some inspiration into a welding product rebate program. He is the embodiment of the heroic feeling you get when you take on a new welding project. Created from the actual machines in the program, Blue shows what can happen if you are willing to reimagine what you can do with a welder.
220 PREVIEW
Getting direct customer feedback has never been easier. Using that feedback to lead product development has never been more critical. This preview campaign shows that connection in action, creating excitement and dialogue with the same people who had critical input into the development of the product.
ROLE
Creative direction
Photography
CREDITS
Agency: 2RM
Copywriting: Bryan Loop
Art direction and design: Tom Graber, Sarah Vance and Bill McKnight
Video editing: Max Cavett
3D: Scott Kaven of Distracted Ideas