SPARK YOUR IMAGINATION
INSPIRE PEOPLE TO WELD.
The goal of this campaign was clear, but it wasn’t a simple job. Welding is a foreign world to most of the general public and seen as a utilitarian task to others. This campaign looks into all of the inspiring things that you can create with a solid welder and a little imagination. It’s not about making something perfect, it’s about the joy of creating something unique and finding out something about yourself in the process.
SPARK STORIES
The old saying “Show, don’t tell” lead the approach to this video. Nothing inspires somebody to try welding more than seeing the worlds that it can open up.
ROLE
Creative direction
Photography
Script ideation and writing
CREDITS
Agency: 2RM
Videography and editing: Max Cavett and Chris Timmermann
Art direction and design: Sarah Vance
Copywriter: Bryan Loop
Photo color correction: Chris Timmermann
Talent: Tom Ferin